Before I started this module I didn’t really know what to expect, it was completely different to all of my other modules and I didn’t quite understand what would be expected of me ‘online’ speaking. Although I would class myself as efficient using online social medias I have never had my own blog before and this worried me slightly.

Before the module I already had several online profiles, including LinkedIn ( Prior to this module my LinkedIn profile was very bleak, I have now reached the advanced profile status. I have added a photograph, skills and previous education and work experience.

I also already had a Twitter account prior to UOSM2008, I rarely used Twitter and to this day I still have a limited presence on Twitter, but I do find myself looking at trending topics and current affairs more regularly as well as accounts related to graduate and student prospects. (

All together I still have a small online presence in regards to posting and interacting with others, however my efforts to ‘follow’ more profiles and accounts that relate directly to my university studies and future career prospects has definitely increased.

I have really enjoyed this module and the freedom that it has given me to participate in online discussions and research topics. At the most basic level I have learned how to create my own blog and post blog comments as well as interacting and commenting on other colleagues’ blogs.

With the world becoming ever more digitally orientated the use of blogs is sure to increase, having this basic background in blogging has provided me with the principles I will need in future career prospects.

My researching skills and looking around topics has also increased, finding interesting tangents to set topics has not only been useful but enjoyable as well. Having extended research skills will aid me in all aspects of my life, both academically and for future jobs.

Specifically Living and Working on the Web has given me the opportunity to research topics that typically I would not have been interested to research myself. However when I started to research each topic I found that they all in fact do relate to me in some way or another.

The topics have given me a greater understanding of issues related to web use, ranging from digital visitors and residents, online identities, online branding and free access to online materials. My personal favourite would be the case of having more than one online identity – having several personal accounts myself this interested me greatly. The research from this topic allowed me to unify my accounts in order to have a more consistent online profile which I believe will help me in the future with potential employers and colleagues.

I am more aware of the difficulties of using online sites and the privacy and security issues that I may incur, and this should hopefully help me avoid these issues.

Looking back at my module, something I wish that I had concentrated on further as mentioned earlier was my actual posting on my social media sites such as Twitter. Overall Living and Working on the Web was a very enjoyable module.

social media




While researching for this topic of pros and cons of open access I learned more about something that actually affects me, as mentioned in my original blog post I have experienced denied access to online journals etc…

I would have never thought to investigate this topic before but now that I have it has definitely opened my eyes to why some content isn’t available for open access from the content producers point of view.

I really liked this week that in Tamara’s post she used PowToon and ScoopIt to present her thoughts, this was a really creative way of portraying her opinions.

To be honest although I can see exactly why content producers don’t allow their work to be open access, I think that the advantages outweigh the disadvantages of allowing open access.

Another excellent point brought to my attention was from Aliyu’s blog, where she suggested that subscription accounts should be set up for those who desire. However this point made me think that maybe more and more content producers would like to reduce their open access, this was a worrying thought that more content is becoming exclusive to those who can afford to pay for it. In my opinion this will highly impact the development of knock on effect research and could prevent other students like myself from gaining more from internet research.

After reading everyone’s blog posts it seems that for the majority we came to the same advantages and disadvantages of open access, with the majority favouring the advantages. This is more than likely because as a group of students we love having access to journals and articles online, its easier to access than going to a library, its cheaper than purchasing a whole book and it can take you directly to something you need rather than sieving through hundreds of pages of journals.

My comments:


To introduce us to the topic of open access more clearly and understand the term here is a useful video explains the basics of open access.

The argument for making materials freely available online is very much debated. Initially my first thought would be that of course academic and scientific materials should be available online for free, having actually experienced denied access to certain journals or extracts online to articles that would have aided my work I have only ever had the opinion that it should all be free.

However now given this research topic I am able to see why and understand the disadvantages for those involved why not all materials are freely available.

For the content producer the obvious disadvantages would be that the services are less profitable compared to the more traditional printed activities, and less investment will be made in these systems as they can just be accessed online time and time again.

Furthermore the potential of copyright will always lie in the content producers mind, with the worry of misuse of the information and or misquoting. Putting myself in a content producers position this would be a big problem as all of the time and effort gone to in order to produce such information and materials would be wasted on certain individuals, when the purpose of creating it would be to help.

On the other hand freely available content provides many advantageous points for the content provider. You would think that as a scientist or researcher the purpose is to share knowledge with the world and generate further interest around topics freely with the hope of a chain reaction to continue with their interests. Making materials available free online will do just this, allowing more people access to information that could potentially cost thousands of pounds if they were to pay for printed versions.

“Open educational resources are already being used by teachers to enhance classroom learning, and by education providers to bring down the cost of instruction” (D, Wiley, 2012,a). For the content producer they would feel the satisfaction of adding value and knowledge to people’s minds that may not have had other means to do so.

“Society as a whole is made worse off if access to scientific research results is restricted” (D, Wiley, 2012, b) this was published in a report last April by the UK Wellcome Trust. Therefore researchers and scientists will feel a contribution to society by allowing their work to be free of charge.

All in all I think it completely depends on the individual to decide whether they want to freely add their research and materials to the web for all to see or not.


The Guardian, (2014). Half of all British children believe online content should be free: study. [online] Available at: [Accessed 26 Apr. 2015]., (2015). Nature web focus: Access to the literature: the debate continues. [online] Available at: [Accessed 26 Apr. 2015].

Wiley, D., Green, C. and Soares, L. (2012). Dramatically Bringing down the Cost of Education with OER: How Open Education Resources Unlock the Door to Free Learning. Center for American Progress. [online] Available at: [Accessed 26 Apr. 2015].


When I first started reading articles and researching around this topic I was not sure which aspect I wanted to focus on. As in my post I mainly concentrated on the ethical misuses of social media.

Everyone covered a large variety of topics from employees misusing social media, creating integrity issues – covered well by Aliyu to ‘catfishing’ which I decided to cover.

This topic was actually one of the most challenging so far for me, however when I decided to concentrate on ‘catfishing’ I found so many stories of people who have been affected and it really interested to. As I mentioned in my post I find it very hard to find a good enough reason to fully take on the persona of someone else.

Although I am very aware of the fact that ethical issues and social media exist I had never taken the time to actually find out more about the topic…as someone who regularly uses social media the more I found the more it interested me as theoretically (hopefully not) anyone including myself could become a victim of ‘catfishing’ and other ethical hurdles presented to us when we engage with others online.

One of the main reasons I found this topic a little more difficult than the others is because to me ethics is quite hard to describe. There can be fine lines between what some classify as ethical or not, and it could even bring the law into question with some actions. To me it was hard to understand that ‘catfishing’ is not actually illegal, yet if someone was to steal my credit card and start using it as if they were me that is illegal and they can be prosecuted. But to steal an online identity is not, in my opinion this should be scrutinized more deeply.

My comments

Here is the trailer to the original movie Catfish showing briefly how someone can seem completely real online through Facebook by stealing pictures and creating other fake Facebook accounts for friends and family members.


A very important ethical issue I believe to be very prominent in today’s society is online identity theft, commonly known as ‘cat-fishing’, made popular by the MTV series Catfish.

The article given about the young woman Ruth Palmer interested me the most. I could not imagine how scary and confusing it must be to find out someone has been impersonating you online. It lead to me thinking, what is it exactly that makes an individual want to be someone else and why they would want to make potential friendships and relationships online if they could never meet face-to-face.

A couple obvious reasons would be because that they are insecure about what they look like or maybe people are simply bored and are looking for some entertainment.

People can pose as a different person entirely simply by selecting an individual’s Facebook or Instagram account and transferring pictures and other personal information to a new account with a different name, creating a whole new persona in which someone can hide behind.

These people hiding behind fake accounts can trick people to the extent of falling in love, which happened to the creator of the show Catfish, Nev Schulman. In my opinion this is ethically wrong on every level, playing with peoples feelings and being misleading and deceitful can lead to sever consequences.

People go to the extent of creating other fake accounts such as family members and friends to create a more authentic profile for the person they are trying to be. As experience by Ruth Palmer, she found conversations online between ‘herself’ and her mother and friends.

These people who create such accounts clearly have an abundance of spare time to manipulate all this information. People may also ask the question whether the person is someone they potentially know…

Despite this act seeming so wrong to many others, and me unless there is an actual crime amongst the impersonation it is not actually illegal to ‘misuse’ pictures online. On the other hand I would certainly say this is unethical.

If it is anonymity that people are looking for there are other ways of addressing this issue, networks exist where you can create usernames instead of sharing your personal information, from my point of view there is no real need to take on someone else’s identity.



When I first read the topic for this week I thought there would be a load of information out there about authentic online profiles. However when I started my research and started reading the given literature articles, I only found an abundance of information on how to build the ‘perfect online professional profiles’, not necessarily concentrating on how to build an ‘authentic’ profile.

There are the obvious ways for individuals to make their profiles seem more genuine and authentic which I have covered in my original post but I struggled to find many new initiatives to increase authenticity.

I really enjoyed researching online professional profiles, as I am about to start my year in industry work placement and going into the ‘real-world’ work environment it is important that I start developing my online professional profile further in order to network and communicate with colleagues.

A very interesting point raised to me was the comment left by Tamara on my post, where she mentioned that a good way to increase authenticity and also to show your personality more is to create a video which you can attach to your LinkedIn profile for example. This would allow employers to ‘see you in action’, currently this is not common practice but in the near future I can definitely see this becoming more popular.

The most important and interesting thing I will take away from this topic is the need to showcase not only your skills and talents but also you personality and who you are as a person on your professional accounts, my LinkedIn account definitely needs to show more about me as a person as well as my qualifications and I recognise this is something I need to work on in order to effectively use and network online in a professional manner. – I think this point was portrayed successfully in the video on Aliyu’s blog.

My comments:

Here is a short video I liked explaining how important it is to be yourself in the business world to improve your authenticity.


Online professional profiles can be very useful, however I have found that they take a fair amount of time and effort to develop. I have a LinkedIn profile, but as a university student it can be difficult to make lots of connections and for the site to be truly helpful at this stage.

There are many different ways in which you can create a professional profile online these days; obviously LinkedIn is extremely popular as well as blogging.

In order to create an authentic online professional profile individuals must ensure they connect and link all of their sites to one another to allow potential employers or colleagues to see their full online profiles. Accounts on Facebook, Twitter, and any other networks you have online should be displayed to increase authenticity.


It is important that what you have published online will aid you in getting a job if that’s the aim…having links to your Facebook page which may have inappropriate posts may not be a smart idea.

To build authenticity, individuals should fill in all necessary personal information on their profiles and including a picture also makes profiles more genuine, especially when profiles are connected to each other.

“93% of recruiters will review a candidates social profile before making a hiring decision” (Social Recruiting Survey Results, 2014) making it crucial that peoples profiles stand out, authenticity can largely help this factor.

Constant development of your profile is also needed in order to ensure authenticity, posting regularly and communicating with others will boost your reputation. Engaging greatly with your online professional profiles will allow people to know more about you including your personality, which a lot of potential employers like to see.

Creating authenticity can do achieved by revealing some unique to yourself on your professional profile, sharing yourself online differentiates you from the generic person whose profile could have been written by anyone. Employers especially like to see your individual flare and something that makes candidates stand out, it proves there is a genuine person to that profile looking for a job.



I found this topic very interesting as I belong to many different online networks. The thought of having more than one online identity had never really occurred to me as I always thought everyone has one identity and that was that. The research I have carried out and after looking at others blog posts, my understanding has widened around why people would want to have more than one online identity, security reason, to discuss personal matters etc…

However I still stand strong from an article I read that people’s behaviour on different sites are their ‘partial identities’ which combine together to create their online identity.

An interesting point raised for me was by Jack Pearce, where managing all of your different online accounts can be tricky. Although to a certain extent I can see why people would prefer anonymity, to me there seem to be many more points to avoid having more than one online identity.

There are so many views on this matter, with many influential people raising their voices too – Mark Zuckerberg, founder of Facebook saying more than one online identity causes a lack of integrity. After reading around the topic a main point people seem to argue is that you need more than one online identity to separate you personal and professional profiles online. I do not agree with this, as your identity should remain the same, just the purpose you use each network for will vary, Facebook and LinkedIn are prime examples of this.

Overall I have really enjoyed learning more about this topic as it relates directly to my online life and is something that I easily relate to and have a genuine interest in. In conclusion it is personal choice as to whether you create multiple online identities for whatever reason and it is my choice that I would not do this.

My comments